The success of a venue is based on service, food and beverage, fit-out and of course, patrons. Attracting customers to your venue is one thing, but have you given them a reason to come back?
In the current market, there is plenty of choice, which is why establishing a relationship with your customer base can give you the edge over the competition.
There are many benefits that come with return customers; the first of which is guaranteed patronage. Did you know only 25 per cent of small business spend time growing their existing customer base? It can cost up to five times more to find new customers, so it’s well worth putting the time into looking at your current market.
Deliverit’s automated marketing tools can help increase customer retention in a number of ways including sending bespoke, personalised offers to regulars.
You can also set up a loyalty program for customers. A ‘buy five get one free’ is a great incentive that rewards customers for continuing to support your venue. And if there are regulars who haven’t visited you in a while, prompt them with one-off promotional codes.
Increasing customer retention by just 5 per cent can boost profits from anywhere between 25-95 per cent.
Deliverit’s online ordering and mobile app solutions support various types of loyalty and promotional strategies just like these, so maybe its time to leverage the client data you have available and formulate some targeted offers and promotions?
Customer retention marketing is essential to the success and growth of your business and Deliverit’s technology can help.
Maximise your software investment, speak with Deliverit today about how they can help you increase sales and grow your business.