Marketing Strategies that will drive sales and customer engagement:
Email marketing IS NOT dead:
Social Media and websites might be where you invest most of your time (and money) however email marketing is a great tool for a business of any size, and it has the best return on investment of any marketing avenue. Let us help you implement an email marketing strategy to keep you top of mind with your customers.
Print Advertising NOT dead either, particularly for small local business:
Sending out mail to thousands of customers can be expensive so be wise with this spend. Target your customers through other businesses; promote deals and one-off specials through your delivery partners, get customers engaged with your brand and give them reasons to come back to you directly.
AMP up your Loyalty Program
Speaking of giving customers a reason to come back, a loyalty program is a great way to do this. Amp up your loyalty program, and remember you want your customers to succeed. Ensure the loyalty has some good tangible value to the customer, an order 10 times and get one free with lots of conditions around it is not appealing to a customer. Shorten the frequency and increase the reward – you want the customer to succeed.
Get to the right customers at the right time with SMS Marketing:
SMS marketing is simple, personal, and more convenient than any other form of marketing and allows you to target the right people at the right time. Promotional tactics like promo codes, new menu launch, loyalty and VIP offers get the greatest cut through with SMS marketing and will drive the highest ROI. So, if you are looking for a way to deepen customer engagement and loyalty and increase revenue this is by far the most cost-effective way to do it.
Contact us today at marketing@deliverit.com.au or call us on 1300 117 117 to find out how we can help you drive sales and stay top of mind with your customers.