The Dominoes Are Falling The Way Of Small Businesses To Compete With The Big Boys

In 2022 being a small local hospitality operator doesn’t mean you can’t access the tools and customer engagement strategies that much bigger players in the industry have been using for years.

The key is owning your own data and using it. With recent developments in third-party channels, it’s more important than ever
that businesses own the right to talk directly to their customers.

Two Melbourne hospo tech businesses, Deliverit and Impact Data have come together to make that even more accessible for every local pizzeria, kebab shop or burger joint.

With nearly 50 years of combined experience, Deliverit & Impact Data have been helping hospitality players run their businesses
and connect with their customers to create a more level playing field for any sized player.

All of your customer orders whether it’s online, in-store or even with Google are managed by the purpose-built POS and ordering
software from Deliverit.

This customer and order data is then integrated into Impact Data’s digital marketing application TalkBox. It is analysed daily to
trigger the right message at the right time with the right offer to get that next order.  This hands-free marketing solution
understands where the customer is on their journey and acts accordingly.  It’s like having a whole marketing and analytics team at your disposal to help fill quiet service periods, drive higher frequency, and even increase the average transaction value.

Partnerships like this puts businesses and their consumers at the core of their objective and serves to create an even deeper
relationship between a customer and their favourite pizza place.

“By really understanding where a customer is in their lifecycle, we can create a personalised experience for every consumer.  No, batch and blast and hope for the best with our approach” noted Penny Smith, Head of Sales and Marketing at Deliverit.  “We knew our partners needed a better solution to compete with bigger brands with marketing teams and large budgets.”

Our business has always been about creating value for our customers and our partnership with Impact Data completes another
whole channel solution.  It helps our brands get real value out of all of the data they are collecting. Plus it gives their customers the highly personalised experience they have come to expect from the big brands and the aggregators.”

“Impact Data takes a research and development approach to all of its automated customer retention solutions”, added Impact Data Director of Sales and Marketing Sarah Franklyn. “We don’t want to waste a message, so we carefully analyse the data that our
partners like Deliverit capture and understand what their customers’ objectives are and ensure we have the right mix of triggers
and offers to drive more visits, more often.  We are proud of our ability to democratise that data in a way that even the smallest of
local pizza places can use to connect and engage with their customers in an effective and efficient way.  Plus, we understand that hospitality professionals are busy running their own establishments and need the support of a partnership like this to do all the
heavy lifting’ said Ms Franklyn.

Ms Smith added, “With nearly 200 businesses already taking advantage of our partnership, we can’t wait to see this grow as more brands realise the power and value that they already have”




Deliverit started over pizza, as many great ideas do.

It was 1992, and with years of working in the hospitality industry and experiencing the frustrations of owning and running a
takeaway shop, we knew exactly what we needed to make the job easier.

So, we created it.

Back then we were one of the first Australian POS systems, helping Melbourne restaurants, cafés, and takeaway stores to make
things better and faster, to benefit their staff, customers, and bottom line.

As the needs of the industry have grown, so have we. Deliverit combines your point of sale, online and mobile ordering,
back-of-house, and food delivery apps in one clever, easy-to-use system. Smart and customizable, it’s made to order – and works
as hard as you do. Because twenty years later, one thing remains the same: our passion for helping Australian businesses like
yours grow and succeed on your own terms.




We help businesses save time while making money with our world-class marketing application, TalkBox.

Founded in Melbourne in 2000, we’re proud of our code and don’t take shortcuts when it comes to app development.

Our product delivers more customers, more visits and more revenue to businesses of all sizes.

TalkBox analyses your customer data and calculates the perfect time to send an Email and SMS to your customer, automatically.