5 Tips – Taking Great Photos Of Your Food Consumers eat with their eyes. This isn’t new information but with the rise of social marketing it has become ever more apparent over the past 10 years. No matter the age well-presented food that is arranged with care and attention connects with our feel-good receptors. It’s a human thing. That’s why chefs are trained in the art of plating. That’s why we hit the “order now” button when we see plates of food on website, Facebook or Instagram page. If you want to create a healthy following with high engagement on Facebook and Instagram, then you need to learn the art of taking food shots. The best thing is, you don’t need any fancy equipment anymore, you can do it all on your phone. Here are our Marketers top 5 tips to taking great food photos. Use natural light Never use a flash light as it distorts the natural colours. The Flash will bounce the light off the plate leaving an unsightly white spot. Ideally place the food next to a window which allows natural light to land over the plate or take it outside into a shady area. Natural light will keep the authenticity of the food’s colours. Keep it simple Use colour, background and additional items, such as flowers, spices or ingredients you have used in the recipe, to complement the plate in question, but not to compete. There is a balance, remember that the picture is about the food as the feature. Too much distraction around the plate will take away from addressing the eyes to mouth link and get us thinking too much about what’s going on. Think about the angles Many people tend to take photos from above the food. But you can imagine an Instagram … Continue reading 5 Tips – Taking Great Photos Of Your Food