Push Customers to your website using Google Previously in ‘Promote your own website Tip #2’ we touched on using google maps to your advantage. This time I will go into detail on how to update your google business information to drive customers to your website. If you search your business on google you will find a little box appears on the right-hand side of the screen with information on you shop. This information is the first thing your customers will see.  When looking to order or view a menu the customer will often click the first link they see. If this link is a link to an aggregator the order will go through their website and you will find you are paying the higher commission ever single order. With the below fix we can direct customers to your website cutting your commission cost while keeping your customers happy with the experience and you happy with your savings. Step 1 Sign into Google business. If you do not have a google business account, you can follow the steps here Step 2 If you have multiple stores choose the location you would like to manage Step 3 Click Website from the menu. Step 4 Use the panel on the left of the screen to select which part of your site you would like to edit. When you’re done editing a section, click the done icon (looks like a tick)   Our Suggestions Website: To drive customers to your website you should update the details to show only your website, while removing all the expensive aggregators. To do this you should update the ‘View menu’, ‘Place order’ to your landing and online ordering page. The URL would look like this. View Menu page: www.pizzashop.com.au Place order page: orderonline.pizzashop.com.au Photos: Consider updating your business photo. … Continue reading Push customers to your website using Google